AI-generated images for social network marketing: boon or pitfall?

by | Oct 4, 2023 | Marketing | 0 comments

Artificial intelligence (AI) has become a valuable tool for many industries, and marketing is no exception. Marketers are now using AI to generate images to promote their products and services on social networks. But this technological advance also raises ethical questions and potential problems.

How does AI help marketers create quality images?

Advances in AI have led to the development of algorithms for generating realistic images. These systems are capable of learning from vast datasets made up of millions of images, then producing new, original images that match the style and characteristics of the training images.

For marketers, this means they can create impactful visuals quickly and easily, without the need for special artistic skills or the recruitment of professional graphic designers. What’s more, AI offers the ability to customize these images to perfectly match each target audience.

What are the risks of using fake images generated by l\’AI?

Risk n°1: Spread of fake news

The use of images generated by l\’AI can pose a problem in terms of the veracity of the information disseminated. Indeed, some malicious actors could use this technology to create false images and integrate them into disinformation campaigns on social networks, thus contributing to the spread of fake news.

It is essential to be aware of the role that AI can play in the spread of such false information, and to be vigilant when consuming information online.

Risk n°2: Invasion of privacy

AI-generated images can also pose a problem of invasion of privacy. Indeed, some companies have been accused of using photos of real people without their consent to create computer-generated faces. This raises the question of the privacy and image rights of the individuals concerned.

Risk n°3: Impact on the work of content creators

The use of AI to generate images could also have a negative impact on professionals in the arts and content creation sector. If marketers turn to automated solutions to produce their visuals, this could potentially reduce demand for the services of graphic designers, photographers and other content creators.

How to distinguish real from fake images on social networks

Distinguishing AI-generated images from those taken with a traditional camera can prove difficult, even for experts. Here are a few tips for spotting artificial images:

  • Carefully examine the details of the image: errors or inconsistencies may indicate that an image has been created by an algorithm rather than captured by a camera.
  • Check the source: if the image comes from a suspicious or unreliable account, there’s a good chance it’s not authentic.
  • Use image verification tools, such as Google Image Search or TinEye, to search for similar versions of the image in question.

What are the consequences of this proliferation of AI-generated images on the Internet?

The growing appearance of AI-generated images on the internet raises several important questions and challenges. These include:

    1. The rapid development of these technologies could make it increasingly difficult to distinguish between real and artificially created images, making the fight against fake news even more complex.


    1. Individuals’ privacy and image rights could be threatened if their appearance is used without their consent to create computer-generated faces.


  1. Art and content creation professionals could see their work devalued if companies prefer to use automated solutions to produce visuals.

How can we raise public awareness of misleading images on social networks?

To counter the risks associated with the use of AI-generated images, it’s crucial to make the general public aware of the associated challenges and issues. Here are a few steps that can be taken:

    • Educate users on techniques and tools for detecting artificial images.
    • Implement information campaigns to encourage critical thinking about the information disseminated on social networks.
    • Promote the importance of respecting individual privacy and image rights when using technologies such as AI.


    • Incite companies and marketers to adopt an ethical approach when using artificial intelligence to create visual content.


Overall, AI-generated images offer exciting opportunities for marketing professionals. However, they also present significant challenges that need to be addressed in order to preserve the ethics, truth and quality of information disseminated on social networks.

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